Your Business Made Simple!

Digital marketing is more than a buzzword, a business trend, or a marketing channel. It represents the new normal in business marketing and promotion. 

Owning a business is an adventure. And, like all adventures, it comes with a balance of risks and rewards. Although it’s often exciting running a business, it can be difficult to stay updated on navigating common challenges that can threaten your profitability.

Brace yourself. America’s economic turbulence is far from over. Some experts anticipate inflation won’t fully end until 2024 at the earliest, which can put the squeeze on small business owners. 

The experts have weighed in and said America would likely continue to experience a “mild recession” during 2023. 

Digital marketing has changed how companies promote their business, attract prospects, communicate with customers, and more. This has happened because digital marketing works.For example:

Think about the last product you bought online. What was it? What factors influenced your buying decision? What was the overall experience like?

Every business owner has been there — you don’t even have to compare sales data to know this year hasn’t been a banner year for your company. In 2022, inflationary concerns even brought a 1.1% reduction in holiday sales.

As a business owner, it’s vital to monitor the pulse of your finances. Still, according to a study performed by the American Productivity and Quality Center (APQC), more than half of all business owners (56%) make decisions without having total access to their financial data. A shocking 80% reported being surprised by sudden changes in cost. 

A total business solution can give you greater visibility and lead to strategic decisions. Below are five tools to help you stay out of the red.

Is a recession coming in 2023? Eric Rosengren, former head of the Boston Fed, admits a recession is “quite likely.”

Inflation, labor shortages, and supply chain disruptions continue to frustrate American business owners, but that doesn’t mean growth is impossible. The following business growth coaching tips can help you navigate today’s challenges and thrive, even during times of economic uncertainty.

Business fraud is on the rise. The Federal Trade Commission reports nearly $8.8 billion in losses during 2022, up from $6.1 billion in 2021. Business fraud lawyers can help you if you’ve been the victim of fraud. But your best defense is to reduce the risk of fraud before it occurs. 

The following tips can protect you and your customers from scammers and other forms of business fraud.