Why Every Payment Salesperson Needs to Understand the ISV Channel (And How Simpay Helps You Win)

If I've learned one thing in my career, it's that Payments never stand still. If you’re a salesperson in the payments space, you already know things change fast, and I mean fast! Right now, software is leading the charge. More and more merchants are centering their operations around software that helps them run their business, engage with customers, and accept payments. But what does this mean for you, and how can Simpay help you turn these fast-paced changes into opportunities? Let’s break it down.

What Salespeople Should Know About ISVs

Gone are the days when a simple “I can save you money” pitch was enough. Today’s business owners are embracing software (ISVs - Independent Software Vendors) to streamlines tasks, reduce errors, and even helps forecast future business moves. For example:

• Reducing human error: Software lets the transaction amount autofill at checkout—no more mistyped totals, names, or account numbers.
• Streamlining accounting: Payment info instantly reaches the back office. No more chasing receipts.
• Unlocking business analytics: A business owner can see the sales trends and plan staffing or inventory accordingly.

If your clients rely on their software for payments, they are unlikely to ditch their integrated system unless someone offers dramatic savings, like life-changing savings. I'm going to say that again for those of you who like building your monthly income and really dislike it when a client leaves you. Your clients won't leave their integrated system because it becomes an automatic part of their day to day, like turning on the "open" sign and counting out the cash register. If they don't leave, you actually get a "lifetime residual". Switching back to a “standalone” payment experience rarely appeals. To compete, you must:

• Align with a provider (like Simpay) that offers integration paths for ISVs
• Work with software vendors who support your preferred processor.

Research what software your verticals are using, see which ISVs support open integrations, and if they don’t, let Simpay connect the dots for you. We can help you bring payments to software that previously felt “off-limits” and unlock revenue where you might not expect it.

Why ISVs Matter More Than Ever

Software isn’t just nice-to-have, it’s essential for businesses big and small. From startups using cost-effective tools to enterprises running complex systems, software is the backbone of operations. ISVs are increasingly a one-stop shop for core business functions, including payments.

• Faster, easier collections: Merchants are collecting payments through the same systems that run their business, making things smoother for staff and customers.
• Revenue growth for ISVs: By integrating payments, software companies don’t just boost their value, they generate ongoing merchant revenue (MRR) over and above their one-time set up fees or SaaS subscriptions.

This shift impacts everyone: ISOs, agents, even providers with “traditional” payment solutions are now competing against fully integrated software experiences. To win, you have to think—and sell—like software.

Why ISVs Choose Simpay

Simpay is purpose-built for the new payments landscape:

• Easy integrations: Our Syntch Gateway streamlines technical work, and our expert team supports developers at every skill level—from high code to no code.
• Faster go-to-market: ISVs can integrate payments quickly, unlocking new software sales and raising the revenue tied to each merchant.
• A total solution: Payments are just the beginning. Simpay delivers HR, Payroll, Commercial Insurance, and more—helping ISVs provide comprehensive value and multiple revenue streams.
• Marketing and sales support: We assist with co-branded or white-labeled go-to-market campaigns. Our team focuses on sales and support so you can focus on your software.
• Honest pricing, profit potential: With direct relationships and efficient support, our partners see higher margins and happier merchants.

Why I Chose Simpay

After nearly two decades in payments, joining Simpay was about values as much as opportunity. I wanted to work with a team committed to ethical practices, fair pricing, and best-in-class service—for both partners and clients.

The “Total Business Solutions” approach sets Simpay apart. I believe software and service integration is the future. With Simpay, partners can build multi-layer, long-term client relationships and deliver more value than ever before. Our clients get a single, trusted partner for all the tools they need to grow. That’s why I’m here and why I love what I do.

Ready to Join the Evolution?

The future belongs to those who adapt. With software and integrated payments becoming the new standard, aligning with a partner like Simpay is how you stay ahead, win new business, and serve your merchants with confidence.

Curious how Simpay can help you with ISVs or want to dive deeper? Let’s start a conversation, you’ll be glad you did.