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E-commerce has exploded in popularity in recent years, with over 214 million Americans shopping online in 2022. By 2026, over 230 million Americans will regularly shop online.

Loyalty programs are often considered time-consuming, especially for smaller retailers and restaurants that may not have the time and energy to oversee a quality program. The question is, are they worth it?

The gift card market in the U.S. is growing rapidly. Experts estimate the market was $162.11 billion in 2022 and will likely grow at a CAGR of 19.12% to 388.81 billion in 2027. What’s the motivation for this increase? Gift cards offer a variety of benefits to both businesses and customers. Here are a few key reasons to integrate them into your business to see your sales soar.