How ISVs Are Changing The Payments Landscape
Why I’m Excited to Join Simpay
After exploring several opportunities, I’m genuinely excited to start my next chapter at Simpay. My decision boiled down to three core things: my belief in the people—especially Josh Elsass and Laz Kalemis—the culture they’ve built around accountability, open communication, and trust, and a forward-looking vision that’s both clear and inspiring.
From day one, the team welcomed me with real transparency and support. I found people who truly listen, follow through on commitments, and turn strategies into tangible results. With Simpay’s robust suite of solutions—payments, payroll, insurance, HR, benefits, and more—we’re uniquely positioned to empower software companies with everything they need to grow, streamline operations, and deliver smarter value to their clients.
Why ISVs Are Front and Center
So, why all this focus on Independent Software Vendors (ISVs)? Because let’s face it, software is driving how most businesses buy and operate these days. Companies want the workflow that fits their day, and payments should be baked right in—not shoehorned as an afterthought. When payments are integrated, conversion rates go up, churn drops, and everyone’s data gets smarter. It’s about being seen as a trusted partner, not just another “vendor.” That’s why Simpay is committed to building real, transparent partnerships.
I'm often asked, "What exactly is an ISV?". Here's my quick answer: An Independent Software Vendor (ISV) is basically a company that creates and sells its own software solutions, Typically, they build the apps and tools that power all kinds of businesses, from restaurants to retailers to professional services. ISVs aren’t tied to just one platform. Their software works across big ecosystems like Microsoft, Apple, or the cloud. Today, ISVs help businesses run smoother, get more done, and easily add things like payments, payroll, or HR into the everyday software their teams rely on.
Great News for ISOs and Agents
If you’re an ISO or an independent agent, the ISV wave is an exciting shift—and it’s opening up a world of new possibilities. Strong partnerships with ISVs don’t just give you access to new vertical markets; they also help shorten your sales cycles since you can demo real, integrated solutions that clients actually want to use. When you bundle payments and adjacent services with the software businesses already rely on every day, customer loyalty and retention go way up.
Even better, ISV collaboration expands your revenue streams. You’re no longer limited to just one type of processing residual—you can also capture new opportunities with ACH transfers, recurring invoicing, subscription payments, and value-added services. In short, working with ISVs gives you more ways to deliver value, more chances to stand out, and more ways to grow your business over time.
The Power of Real Collaboration
The most exciting part? The convergence we’re seeing right now. ISVs, ISOs, and agents teaming up to unlock outsized value for clients. Flexible integration—via APIs, devices, ACH, wallets—lets us meet partners wherever they are and keep up the pace. And we’ve got the right talent and platform to turn these integrated solutions into a repeatable, scalable reality—helping partners move faster, without sacrificing quality or responsibility.
Let’s Connect
Are you building vertical-focused software? Or are you an ISO/agent looking to boost value for your clients? Let’s chat! I’d love to connect and discover ways we can grow together.
